Squarespace is a powerful tool that creates a more direct path between you and a beautiful website for your brand. There are a number of reasons to allow a designer to use this platform to build out a responsive and well thought out web page for you or your business.
As a Squarespace Circle Member, Shore—Creative is privy to information that helps us navigate the designer-client relationship through the services and tools that Squarespace offers. Some of this information culminated in a brilliant collection of reasons why Squarespace stands out (especially for us) as the best platform for building a website that doesn't leave clear and clever design on the back burner.
Here is that content—
Squarespace was designed with the do-it-yourself user in mind, making it notably easy for you, the client, to maintain and update your website on your own, long after the project has successfully been completed. Managing a website is a matter of dragging-and-drop- ping, pulling on corners to resize images, and WYSIWYG editing If you have used a computer in the past twenty years, you will feel right at home.
BEAUTIFUL DESIGN THAT PERFORMS
Squarespace templates are beautifully and thoughtfully designed to incorporate cutting edge UI/UX practices, which means your website will have the best of the best in “form and function” baked right in.
PEACE OF MIND
Squarespace is a self-contained platform that works seamlessly and is fully managed from top to bottom. This means there’s never any need to update software, plug-ins, or widgets; patch security vulnerabilities; or worry that changing one component might break something else. It also means there’s rarely any need to investigate or pay third-party apps or plug-ins since most functionality is native to Squarespace.
Mobile traffic now accounts for more than half of website traffic. With that in mind, it’s critical that websites perform across any device and screen size. Every Squarespace template includes a unique mobile experience that matches the overall style of the website, so content will look great on every device, every time.
BUILT-IN SEARCH ENGINE OPTIMIZATION
Every Squarespace website is equipped with all the elements needed for a strong SEO strategy. Site de- scriptions, page titles, custom URLs, search-friendly formatting, and other key elements are easily managed. Furthermore, there is an automatically generated built- in sitemap that helps Google to crawl, understand, and ultimately, rank a website.
24/7 AWARD-WINNING SUPPORT
The Customer Care team at Squarespace is available seven days a week, 24-hours a day, and has won several awards for outstanding customer support.
15 YEARS IN THE MAKING
Squarespace launched in 2003 and has grown steadily since, gaining over a million customers over the years. It is a well-funded and well-regarded company. You don’t have to worry that Squarespace might be a flash in the pan.
ROOM TO GROW
Squarespace scales. Squarespace was designed for everyone from bloggers to musicians to online retailers, so you can be confident that it is robust and flexible enough to grow with you.
It is easy to add Google Analytics tracking to your website. Also the Squarespace Metrics app lets you use any mobile device to access page views, visitor statistics, and track social media.
Paired with an experienced design office (that's us!) Squarespace can give you and your brand the online presence you deserve, all while allowing you to stay on top of metrics and in control of editing content.
We're always happy to chat about Squarespace or our web design services, so leave a comment below, send us an email or dm us @shorecreative.